What I Did

I designed and visualized an immersive pop-up experience that invited guests to pause, reset, and reconnect with themselves during the high energy of festival season. The concept was built around Dae’s connection to hydration and nourishment, translating the brand’s values into a calm, light-filled environment inspired by the natural beauty of the desert.

For the visual development, I built the structure in Blender and used AI tools to enhance the final render. After completing the base model, I refined the environment, lighting, and camera angle through AI-assisted editing to create a more polished and realistic final image while preserving the integrity of my original design.

Project Overview

Dae in the Desert is a sensory, reflective experience that transforms the idea of hair care into an immersive moment of replenishment. Rather than focusing on direct product promotion, the experience was designed to create a feeling: that hair and self-care deserve the same intentional nourishment as skin in the desert sun.

Guests move through a mirrored structure inspired by the Invisible House in Joshua Tree, built sustainably from reflective shipping containers. From the outside, the mirrored walls reflect the desert landscape, allowing the structure to blend seamlessly into its surroundings. Inside, guests are guided through warmth, light, scent, and sound, creating a multi-sensory journey centered on hydration, renewal, and balance.

The experience extends beyond the environment through a take-home collection that follows the event’s visual identity. Inspired by desert sunsets and the project’s moodboard, each item uses warm color palettes and subtle references to hydration’s origins in the desert. Together, the environment and take-home pieces create a cohesive brand story that guests can experience in the moment and carry with them afterward.

The final concept presents Dae as more than a product line. It positions the brand as a self-care ritual rooted in pause, nourishment, and sensory connection.