Solek
Logo Design, Wordpress
Concept Development, Brand Identity & Packaging Design
This project focuses on creating a premium rum brand inspired by ancient solar culture, drawing from Mayan cosmology and architecture to develop a modern, refined identity.
What we do in this project.
We take great pride in our expertise, dedicating ourselves to expertly crafting immersive micro environments.
Solek is a premium rum brand inspired by ancient solar culture, drawing from Mayan cosmology and architecture to shape a modern, refined identity. The project explores how historical symbolism can be translated into a contemporary packaging experience.
Through geometric forms, materiality, and considered typography, the design reflects themes of light, ritual, and structure. The deep brown glass reinforces the richness of the product while allowing subtle references to solar symbolism to emerge through form and detail.
The result is a cohesive bottle design that feels elevated and distinctive, positioning Solek as a premium product rooted in heritage while designed for a contemporary audience.
The box is cylindrical, made to resemble ancient stone sundials, with a limestone texture and traditional patterns that reinforce its cultural roots.
The mid-tier bottle is called Sol, a tribute to my mom. She worked as a telegraphist in Guatemala, so the glass carries a message in Morse code: a personal note about her warmth and the light she has always been in my life. It is a name for the sun and a way to honor the one who has always been mine.
